Ultracasual iOS Games in the US: A Q4 2020 Overview

The ultracasual gaming category continued to capture the attention of mobile users in the United States during the fourth quarter of 2020. With data sourced from Sensor Tower, we delve into the performance of the top 5 ultracasual iOS games during this period. For more detailed insights, Sensor Tower's platform offers a comprehensive look at the data.

Finger Art Games' Magic Slime: Antistress & ASMR saw a promising trend in revenue, climbing from $20K to almost $50K by the end of Q4. Downloads had a mixed trend, with a peak of 64K in early November before stabilizing around 40K to 67K. Weekly active users topped off at 85K, indicating a strong and engaged user base.

ILYA RIMCHIKOV's GRAVITY Fluid Slime Simulator experienced a steady increase in revenue, reaching nearly $9K in the final week of December. Downloads peaked at approximately 16K in early December, while active users saw a high of 21K during the same period.

Kwalee Ltd from the United Kingdom presents Draw it, which maintained a steady revenue around $3K to $3.5K throughout the quarter. The game's downloads showed an impressive surge in early Q4, peaking at 64K in late November. Weekly active users followed a similar pattern, hitting a high of 156K in early December.

Slime Simulator Fluid Games by Marrisa Wei had modest revenue numbers, with an interesting jump to $4.6K in the week before Christmas. Downloads saw a decline in Q4, starting at 5.9K and dipping to below 1K in late November, but rebounded to 6.5K by year's end. Active users showed a slight upward trend, ending at nearly 16K.

Lastly, Moreno Maio from Italy's Antistress - Relaxing games had fluctuating revenue numbers, with an unexpected rise to $5.7K during the holiday season. Downloads remained below 2.5K for most of the quarter, while active users hovered around 12K to 13K, suggesting a dedicated player base.

The ultracasual gaming scene on iOS in the US has shown varied performance across these top titles. While some games demonstrated growth in active users and revenue, others faced more fluctuation. The data from Sensor Tower is invaluable for understanding market trends and player engagement in this competitive space.